PROFESSIONAL PREPARATION OF A PROPERTY FOR SALE – HOME STAGING (Part 2)

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PROFESSIONAL PREPARATION OF A PROPERTY FOR SALE – HOME STAGING (Part 2)

Lighting

It is not always possible to show the house in the natural daylight, so it is necessary to improve and eventually enhance the artificial lighting. The replacement of light bulbs and luminaires, in fact, brings a great positive change in all environments and this is particularly true for homes that have not been built recently.

Eliminate too personal elements

In a furnished and lived-in house, the concept of “depersonalization” is perhaps the most difficult to accept. We know that you have done everything to make the house “yours”, but now that you are trying to sell it, keep in mind that not everyone has the same tastes. The aim is that the potential buyer is able to imagine his life and that of his family inside the house, so there must be no elements that can distract from this vision. Remove personal photos, paintings, and objects that are too characteristic, travel memories and anything that may not seem “neutral” to an external eye. Your home should appeal to as many people as possible, who at first glance must already imagine themselves living there.

The importance of emotions

We were recently at the Home Philosophy Training Day, a training event promoted by Home Philosophy Academy which saw the participation of guests from the world of home staging, design and industry-focused on the power of emotions.

Think about it, we always try to justify our decisions in a rational and logical way, however, almost always we make choices that are also important in an instinctive way. In the vast majority of cases, decisions are influenced by emotional factors, even on an unconscious level. Several studies show that purchasing choices are dictated more by emotions, albeit not in a conscious manner.

In the current real estate field here in Italy, this aspect is almost never taken into consideration. Photographs or floor plans of houses, such as those we see constantly on advertising leaflets, do not excite at all.

As we said at the beginning, we need to work so that potential buyers are able to easily imagine themselves living well in your home, they have to get excited from the first glance.

People begin to judge your home when they see it and as an interior designer, we can assure you that they prefer well maintained, furnished, clean and tidy houses. Cleaning, order and depersonalization, three simple things, proven techniques, but which are never put into practice in the private property market.

No potential buyer can “fall in love” with a house with ruined walls, with rooms full of boxes or aesthetically unpleasant furniture. You can’t even get excited about poor quality photos (may be taken with a cell phone and in the evening) or a completely empty house. If the house does not have the main furnishings, it has no references: if the buyer is not an architect or a professional interior designer, he does not have the imagination to understand if he will be able to put his own bed or your own library. It is here that the construction comes into play better.

You have to put aside your personal preferences and trust a professional who knows what to do to present the property for sale at its best. The neutral colors, the lighting, the small details, the quality photography and the reorganization of the furnishings are just some of the easy ways to make your home more attractive and inviting for future buyers.

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