The quality of a Website can have a big impact on the success of your business. Done well, they can help you to promote sales, motivate customers and contribute to a strong brand image. Done poorly, they can do more harm than good.

“With nearly 50% of the total leads generated by the MINIUSA.com site, it remains the largest generator of leads.”
Kate DePasquale - MINI Customer Experience Manager(BMW MINI USA)

Today web is one of most important marketing tool. The site has reinvented the MINI business model. In the first year alone, the organization substantially exceeded their annual prospecting goal by more than 50%. Nearly 60% of those leads have actually configured a MINI. Many of these prospects sent their configurations to friends, leveraging MINI’s advertising dollars through word-of-mouth and viral marketing. With nearly 50% of the total leads generated by the MINIUSA.com site, it remains the largest generator of leads.

Now we need to care about how the website attracted people. It was Flash. Flash elements in the webpage make it interactive and dynamic. That is powerful brand marketing, enabled by Macromedia Flash.